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Tragic Beautiful

A social impact workwear brand — built by tradies for tradies

Services

  • UX/UI Design
  • Website Development
  • Systems Integration
  • Platform Migration
  • Conversion Rate Optimisation (CRO)

Overview

Delivering a design that fits with powerful brand aesthetics and rebuilding the site to provide a user experiences that translate clicks to purchases.

Features

  • Shopify
  • Online Store 2.0 Theme
  • Custom Development

Challenges

Our challenge was to capitalise on Tragic Beautiful’s strong customer knowledge to deliver a site that aesthetically and functionally resonates well with their market. Their previous Magento platform was slow, expensive, and not functioning as intended. This resulted in low traffic, low conversion rates and wasted efforts in digital marketing.

87%

Increased Conversion

24%

Average Order Value

142%

Improvement on Revenue

What our
clients say

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“Massive thanks to Brad and his team from Drive Digital for making the process incredibly seamless and pain free”

Mike Watkins

Marketing Director, Trademutt
“Massive thanks to Brad and his team from Drive Digital for making the process incredibly seamless and pain free”

Mike Watkins

Marketing Director, Trademutt
“Massive thanks to Brad and his team from Drive Digital for making the process incredibly seamless and pain free”

Mike Watkins

Marketing Director, Trademutt