Shopify Plus

Natural Necessity

Drive Digital engaged in a website redesign for Australia’s Largest Independent Surf Shop to improve their eCommerce performance.

Services

  • UX/UI Design
  • Website Development
  • Conversion Rate Optimisation (CRO)

Overview

Natural Necessity is an Australian coastal lifestyle and surf shop known for its extensive collection of quality surfwear, swimwear, and accessories, catering to both surfers and beachgoers. Established with a passion for the ocean and adventure, the brand focuses on offering a curated selection of sustainable and stylish products that resonate with the beach culture of the Australian coast. Natural Necessity emphasises both functionality and fashion, delivering a diverse range of products designed to enhance the outdoor experience and lifestyle of its community.

Features

  • Online Store 2.0 Theme
  • On-Site SEO Optimisation
  • Optimised Product Page Stories
  • Increased Web Speed Score
  • Improved Product Search, Navigation & Filtering

Challenges

Natural Necessity had seen success with digital marketing campaigns, significantly increasing traffic to their website. However, they faced challenges optimising the conversion of this traffic into sales due to several onsite experience issues. Drive Digital engaged in a website audit to identify various improvements needed to boost conversion rates and average order value, highlighting specific areas requiring enhancement to bring the site in line with best-practice eCommerce UX/UI standards. As a result, we provided a website redesign to deliver a professional, high-converting website optimised for an improved user experience and sales.

What our
clients say

START YOUR PROJECT
“Massive thanks to Brad and his team from Drive Digital for making the process incredibly seamless and pain free”

Mike Watkins

Marketing Director, Trademutt
“Massive thanks to Brad and his team from Drive Digital for making the process incredibly seamless and pain free”

Mike Watkins

Marketing Director, Trademutt
“Massive thanks to Brad and his team from Drive Digital for making the process incredibly seamless and pain free”

Mike Watkins

Marketing Director, Trademutt
START YOUR PROJECT

Featured Projects

Browse our recent projects in web design, B2B Solutions and software development.
Heidi Rose

Heidi Rose

UI/UX Design Shopify Theme Development eCommerce Performance Improvements
TradeMutt

TradeMutt

UI/UX Design Shopify Development B2B Wholesale Store Custom Bundle Builder
The Moissanite Company

The Moissanite Company

UI/UX Design Custom Shopify Development Bespoke Ring Builder