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Kings Of Neon

Custom UX & Theme For Australia's leading signage company.

Services

  • Discovery Workshops
  • UX/UI Design
  • Website Development
  • Systems Integration
  • Conversion Rate Optimisation (CRO)

Overview

Kings of Neon is an Australian brand specialising in custom neon signs and LED products, providing vibrant, high-quality lighting solutions for both personal and commercial use. Known for their creativity and craftsmanship, Kings of Neon offers a wide range of customisable neon signs, ideal for weddings, events, home decor, and business branding. With a focus on durability and energy-efficient LED technology, they deliver products that bring a unique glow to any space. Kings of Neon stands out for its dedication to customer satisfaction, combining style and innovation to create memorable and impactful lighting experiences.

Features

  • Totally Custom Design
  • Product Page Custom Flow
  • Custom Upsell & Add-Ons
  • Bespoke Support Centre
  • Multi-site roll-out

Challenges

Traditionally, the website had been focused on building brand identity and appealing to the consumer market. However, B2B sales were identified as the primary revenue driver, with higher conversion rates and greater average order values. Since the existing website did not effectively serve the B2B market, there was a significant opportunity to shift focus towards this segment, better targeting and engaging these customers to support the growth of the business. This shift represents substantial potential for expanding the company’s reach and revenue, as well as the expansion into International markers.

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What our
clients say

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“Massive thanks to Brad and his team from Drive Digital for making the process incredibly seamless and pain free”

Mike Watkins

Marketing Director, Trademutt
“Massive thanks to Brad and his team from Drive Digital for making the process incredibly seamless and pain free”

Mike Watkins

Marketing Director, Trademutt
“Massive thanks to Brad and his team from Drive Digital for making the process incredibly seamless and pain free”

Mike Watkins

Marketing Director, Trademutt