Overview
Creating a digital presence for Australia’s leading stockist of European wines
As the leading retailer of European wines in Australia, it was paramount that their online presence represented their number 1 place in the market.
Background
Store migration required urgently
European Wine Store were in need of a new CMS and had to migrate their site and all its content very quickly! We took this opportunity to optimise their site design and improve the overall user experience and store performance.
Solution
Redesigning their stores functionality and increasing conversions
While we seamlessly migrated their existing store over to Shopify, we also implemented a successful lead magnet strategy to grow their email database. Additionally, we introduced a ‘wine club’ initiative that has grown their online community and assisted with maintaining user engagement!
We systematised their catalogue to ensure a positive user experience
With over 200 bottles of wines from different regions across Europe, it was imperative that users could easily navigate through the large collection of wines.
RESULTS
Unique page views and sales revenue growth
In the first 30 days post site launch, the site experience:
