Overview
Membership Site For the Business Community Of South Bank
A dynamic events section gives prominence to the variety of BSB events throughout the year – this is a key area where members receive value from the association.
Results
Improved Membership Engagement
A corporate, yet vibrant site was built to represent the members of the association and the diversity of the precinct. This was delivered through a responsive site that was optimised for desktops, tablets and smart-phones; demontrating the broad range of services BSB provides to its members, with clear calls to action.
Metrics for success were incorporated to measure:
- Reduced bounce-rate
- Increase user engagement with content
- Increase membership applications submissions
- Increase eNews subscribers
The Verdict
Brad Haynes was a pleasure to work with. He took the time to truly understand our business, our objectives, and our vision – not just for a new website, but for remaining a strong and dynamic voice for the South Bank business community and how this might be supported by developing a more engaging digital presence.
