Business South Bank

website development

Business South Bank

Business South Bank (BSB) is a membership-based organisation representing the South Bank precinct with more than 125 corporate members representing a workforce of approximately 15,000 people. They needed a new website to improve engagement and communicate the association’s value to current and potential members through an optimised web experience across all devices.

Design & UX
WordPress Development
Managed Hosting

Website Development:
Brad Haynes, Drive Digital

Graphic Design:
Julie Thomas, Everbrand

Brad Haynes was a pleasure to work with. He took the time to truly understand our business, our objectives, and our vision – not just for a new website, but for remaining a strong and dynamic voice for the South Bank business community and how this might be supported by developing a more engaging digital presence.

Samantha Sequeira, Business South Bank

Applications & Members’ Directory

Responsive application forms allow potential members to join BSB from any device and improve the conversion rates of applications received. In addition, a comprehensive, filterable membership directory presents the esteemed range of member organisations.


Member Events

A dynamic events section gives prominence to the variety of BSB events throughout the year – this is a key area where members receive value from the association.


The result

A corporate, yet vibrant site was built to represent the members of the association and the diversity of the precinct. This was delivered through a responsive site that was optimised for desktops, tablets and smart-phones; demontrating the broad range of services BSB provides to its members, with clear calls to action.

Metrics for success were incorporated to measure:

  • Reduced bounce-rate
  • Increase user engagement with content
  • Increase membership applications submissions
  • Increase eNews subscribers

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 +61 404 213 337

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