1. Gift Cards
The holiday season (also known as the gift giving season) is the most popular time of year for gift card purchases so make sure you are offering your customers the option to purchase a gift card within your online store.
Thankfully, Shopify has an easy to install gift card add on so you can start selling immediately. Read more about Shopify’s gift card capabilities here.
2. Streamline your Conversion Process
Considering that convenience is one of the main reasons people shop online, it makes sense that your checkout process is exactly that; easy and quick to complete for the user. The less clicks the user has to make, the better!
We also suggest looking at your stores analytics to understand your customers behaviour on your site. Are there pages within your site that you’re losing visitors? If so, now is the time to get this sorted to ensure your store is best optimised for conversions.
Don’t forget about your landing pages! Ensure that they’ve been updated to reflect your holiday season strategy and that the process to purchase uses as few clicks as possible from your landing page.
3. Include Shipping Estimates & Expected Delivery Dates
Customers become increasingly worried about delivery timelines during the holiday season. It’s advantageous to alleviate these worries by communicating to your customers on the deadline date to purchase a product in order to receive it by a certain date (e.g. Christmas eve). We recommend a shipping calendar on your website and a more specific delivery estimate on your checkout page.
Secondly, if you can find a delivery provider that express ships right up to the night before a big holiday, you will hold a significant competitive advantage.
4. Content Calendar
If you haven’t started to plan your holiday eCommerce campaigns, then now’s the time! This period will be the busiest and most important time of the year for online brands. We suggest mapping out a content calendar for your social media posts, email marketing campaigns, discounts, product launches and product specials!
Staying at the forefront of your customers mind is key! Having a strategically planned way to communicate with your target markets on a weekly basis will greatly assist the overall goal of increasing conversions.
5. Email Lists
Even in 2019, email marketing remains the most effective online channel generating the highest ROI across all industries. Leverage this by ensuring your email lists are in order and segmented to capitalise on driving revenue from your email campaigns. Also, the holiday season will significantly increase your website traffic – make sure you have a strategy in place to capture the addresses of your new visitors so that you can re-market to them.
Some additional hot tips for your consideration are:
- Confirm you have enough stock to accommodate the increased demand
- Ensure that your website is optimised for mobile devices
- Add some festivity to your website design
- Engage with your current customer database by way of email marketing
- Reward loyal customers
- Provide deals on delivery
- Make sure your website can handle the increased traffic you’re about to receive
We hope that you now feel ready to take on the peak shopping season! With a strategic approach and some prior organisation, you have the opportunity to significantly boost sales and grow your brand. If you need help implementing any of the above suggestions, please contact us! You know we’re always happy to help.