The 10 Best Shopify Websites
There are more and more Shopify stores launching every day. Whether it’s the hobbyist, budding entrepreneur or established businesses looking for a reliable platform to take their store to the next level, Shopify provides a rock-solid back-end to help you sell anything, anywhere. But what about the front-end? While there are a number of templates that can make a store look great, retailers need to really stand out from the pack in an ever increasing retail environment. Here I present a round up of the most effective Shopify websites where retailers are really telling their story, building their brand and showcasing their unique products. And to demonstrate how diverse this thriving industry has become, I have selected stores right across the spectrum – selling everything from clothes to skateboards to soup. They all have one thing in commerce – they all use Shopify in creative and effective ways to build their brand and engage their market.
1. Penguin Shop
Wow… one of the true stand-out Shopify sites built by leading Shopify agency, We Make Websites. This site is well worth a look to see just how effective strong, consistent product imagery, mixed with thoughtful design can deliver an impactful store with rich customer experiences.
2. Longboard Living
With a clearly defined target market, this site uses clear navigation and strong imagery to transform their strong bricks-and-mortar presence to a strong-performing web store.
3. Master & Dynamic
High-end audio with a focus on design. This site matched the product with a truly sophisticated feel, and nice-use of technical drawings to enhance the brand.
4. Helm Boots
These guys know their core value and they do it well. It’s all about boots and Helm know that their they sell more than leather and laces. A master-class in building a hugely successful online fashion store.
HELM believes your shoes not only say a lot about you, but that they build an inherent confidence in how you carry yourself.
5. Common Deer
As with other stores on this list, strong and consistent branding allows the merchant to tell their story and connect with the customer. Common Deer sell a wide range of ‘gift products’ – from homewares to jewellery and clothing. Although the range is varied, the products all fit together with a strong sense of character and purpose.
6. The Canvas Works
Showing the diversity of products you can sell on Shopify, along with the flexibility of the platform; The Canvas works make framed photos and prints from the photos you upload. It’s well worth exploring the checkout process to see how simple they make the customisation process.
7. Goodwin & Goodwin
Another one for the truly customised product, Goodwin & Goodwin make a beautiful range of bespoke signs. 10 years ago, it wouldn’t have seemed too likely that a customised sign-maker would have been able to take orders and sell through such a simple online mechanism. A company very-march harnessing the digital transomation of their industry. The awards and accolades speak for themselves.
Simple, effective design that highlights the key features of this unique product. The site somehow manages to convey the taste of this delicious mini popcorn.
9. Miso Tasty
Again, proving that Shopify stores are not all about fashion and make-up, Miso Tasty sells a full range of healthy Japanese snacks, including their signature miso soup.
10. The Ghostly Store
Selling everything from clothing, to art to records and digital downloads – this store really harnesses the flexibility of the Shopify platform.
Service-based businesses can also use the Shopify platform to sell anything from computer repair to pilates classes. An area that is under-represented and has huge opportunities for growth.
About the Author
Brad Haynes is a Master of Business (IT) and has been working in the eCommerce and digital spheres for over 12 years. His passion is helping merchants grow their business online.
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